Selling Beauty and Fame |
The central theme of that is the impossible standards that supermodels set. Flawless skin, an envious physique and looks that make men and women drool in response. We're not just talking about female supermodels, but male supermodels as well.
Generally speaking it is the female supermodels who are butt of jokes and insults, usually related to health problems like anorexia, the sheer idiocy of haute couture clothes that simply aren't wearable in real life, and the sexual promiscuity and prostitution that goes on in the fashion industry. In contrast male supermodels receive few complaints and a lot less attention, despite the occasional sex scandal.
The term supermodel was first used in the early 1940s and became popular during the 1980s. It refers to the fashion models who are the most famous, most desired and highest paid fashion models, often with a background in haute couture and commercial work for the biggest brand names and magazines. They lend their fame and looks to the product, relying on recognition to help promote the product.
They usually develop a good reputation within the fashion industry, with mult-million contracts working on ad campaigns for elite fashion designers and expensive labels. No one announces that so-and-so is a supermodel, it just kind of happens when they reach the level of fame where their name is in the tabloids/etc (so sleeping around with Hollywood actors can certainly boost your career). Name recognition is the single largest indicator that someone is a supermodel.
"In order to become a supermodel one must be on all the covers all over the world at the same time so that people can recognise the girls." - Claudia Schiffer.
You could argue that Paris Hilton for example is a supermodel. She didn't do it in the normal way however. Paris Hilton gained her fame by slutting herself on the internet and then used it as leverage to end in numerous advertising campaigns for Iceberg Vodka, GUESS, Tommy Hilfiger, Christian Dior and Marciano.
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